The much awaited Raksha Bandhan day comes bringing with it joy for sisters who pour affection on brothers by tying the sacred thread Rakhi on the latter’s wrists in exchange of promise of protection and gifts in cash and kind. The gifts vary in kind such as fancy goods, clothes, jewellery, automobiles.
On one hand, celebration of Raksha Bandhan is symbol of traditional bond of affection between brothers and sisters, it is no less a significant occasion for those who find a business potential, on the other hand. Business class start decorating their shops almost a month before the festive season which is kicked off with Raksha Bandhan followed by Janmasthmai, Ganesh Chaturthi, Navratri and Deepawali.
Sweet makers have a high time during this festive season which offers them a big market for the endless varieties of sweets they prepare for the customers who ceaselessly throng their shops. Hundreds of shops selling Rakhis can be seen in the capital city. Some shops are so popular for the variety rakhis, that the earning for the season is between Rs. 50 000 to Rs 1 lakh.
Golbazar, Malviya Road, Motibagh, Choube Colony, Pandri Market, Devendra Nagar, Purani Basti are few areas which were flooded with rakhis of attractive colours and designs. However, rakhis are not made in Raipur, traders order for them from Kolkata, Mumbai, Agra, Rajkot and Ahemdabad, Rakhi traders while speaking to Central Chronicle on process of procurement.
“I have been selling imitation and silver rakhis since 1995” says Anand Rathor, owner of B K Jewellers, Malviya Road. “ Although I bring rakhis from Rajkot, Kolkata and Agra, many times I sell Gold rakhis in case of order from customers” he says. Generally orders for gold rakhis come from rich, he said added that rakhis made of gold or silver are ordered by sisters who meet their brothers first time after their marriage. If you have sufficient money you can celebrate the festival in the way you like, and I have rakhis priced right from Rs 25 to Rs. 2000, said the 45-year-old businessman.
“It has been a roaring business these days ever since I started on August 10 opening my agency,” said Rajesh Kesharwani who opens his shop at 9 a.m. to keep meeting the orders till 11 p.m. “I have about 2000 varieties of rakhis in stock, whose prices range from Rs 20 to Rs 500. The demand of customers is on the rise day by day. I believe this rakhi business has given me a nice business compared to that of last year,” says 40-year-old Kesharwani. He said though he had rakhis of innumerable varieties and brand, public demand was still greater, as inquiries about something new, something different are always there. However, stone rakhi, within the price range of Rs. 50 and 100, is the most popular among the people of all classes, he said.
On one hand, celebration of Raksha Bandhan is symbol of traditional bond of affection between brothers and sisters, it is no less a significant occasion for those who find a business potential, on the other hand. Business class start decorating their shops almost a month before the festive season which is kicked off with Raksha Bandhan followed by Janmasthmai, Ganesh Chaturthi, Navratri and Deepawali.
Sweet makers have a high time during this festive season which offers them a big market for the endless varieties of sweets they prepare for the customers who ceaselessly throng their shops. Hundreds of shops selling Rakhis can be seen in the capital city. Some shops are so popular for the variety rakhis, that the earning for the season is between Rs. 50 000 to Rs 1 lakh.
Golbazar, Malviya Road, Motibagh, Choube Colony, Pandri Market, Devendra Nagar, Purani Basti are few areas which were flooded with rakhis of attractive colours and designs. However, rakhis are not made in Raipur, traders order for them from Kolkata, Mumbai, Agra, Rajkot and Ahemdabad, Rakhi traders while speaking to Central Chronicle on process of procurement.
“I have been selling imitation and silver rakhis since 1995” says Anand Rathor, owner of B K Jewellers, Malviya Road. “ Although I bring rakhis from Rajkot, Kolkata and Agra, many times I sell Gold rakhis in case of order from customers” he says. Generally orders for gold rakhis come from rich, he said added that rakhis made of gold or silver are ordered by sisters who meet their brothers first time after their marriage. If you have sufficient money you can celebrate the festival in the way you like, and I have rakhis priced right from Rs 25 to Rs. 2000, said the 45-year-old businessman.
“It has been a roaring business these days ever since I started on August 10 opening my agency,” said Rajesh Kesharwani who opens his shop at 9 a.m. to keep meeting the orders till 11 p.m. “I have about 2000 varieties of rakhis in stock, whose prices range from Rs 20 to Rs 500. The demand of customers is on the rise day by day. I believe this rakhi business has given me a nice business compared to that of last year,” says 40-year-old Kesharwani. He said though he had rakhis of innumerable varieties and brand, public demand was still greater, as inquiries about something new, something different are always there. However, stone rakhi, within the price range of Rs. 50 and 100, is the most popular among the people of all classes, he said.
